Hope Springs is a brand created for Guideposts, a nonprofit organization who is dedicated to providing hope, encouragement, and inspiration. Hope Springs is a charming and whimsical character with an emoticon for every occasion. The array of products are designed around Hope’s unbending faith, optimism and Hope-isms.
I did not create the artwork for this brand but worked very closely with the Designer and Product Developer to design based on the style guide provided and create factory ready templates for the following products. I also helped with all printed materials for trade shows and in-store planograms.